Everlast Fitness Shop

The name Everlast is synonymous with boxing. Renown internationally as a manufacturer of boxing equipment, Everlast started out as a swimwear manufacturer in 1910. The company was founded by Jacob Golomb and headquartered in the Bronx, NY.

Seventeen-year-old Jacob Golomb, the son of a tailor and an avid swimmer, was dissatisfied with the durability of swimsuits because they barely lasted a season. Golomb began making suits that he guaranteed would last for a full year. He proudly gave them the name, “EVERLAST.” Although the swimsuits did not last through the years, the name did.

Over the next years, Golomb expanded his company into a small retail store that carried a full line of sports equipment. In 1917, a young fighter named Jack Dempsey introduced boxing to Golomb and Everlast. Dempsey asked Golomb to construct protective headgear that would last more than 15 rounds of intensive boxing training. Golomb specially designed the training gear for Dempsey. In 1919, Dempsey won the world’s heavyweight championship wearing boxing gloves made for him by Golomb. Everlast became the headquarters for boxing equipment throughout the world. In 1925, Golomb designed elastic-waist trunks to replace the leather-belted trunks then worn by boxers. These trunks, now known as “boxer trunks,” immediately became famous.

Jacob Golomb ran the business until he passed away in the early 1950’s. At that time, Jacob’s son, Dan, took over the business. In 1958, Ben Nadorf joined Everlast and purchased 50% of the company from the Golomb family. He became VP/Secretary of the parent company and president of the operating subsidiaries. When Dan passed away in 1995, Nadorf purchased the family’s remaining 50% interest pursuant to an existing Buy/Sell Agreement. Nadorf remained the President and Principle Share Holder of Everlast until October 24, 2000.

Our Shop Admnistrators hand pick products and these are our Everlast Hot Picks: