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Study Shows Fear can be Great Motivator to Fitness

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WEDNESDAY, 28 NOVEMBER 2021

A recent study showed that fear of looking unattractive can be a stronger motivation for keeping people going to the gym than the hope of looking good. Researchers at the University of Bath, UK found that those who had been asked to think about a dramatic failure to keep to the program were motivated to keep on the training because they were fearful of not looking good. However, those who were asked to imagine they were succeeding in getting fit became less motivated to continue at the gym since they no longer had this fear of not looking good.

The said study shows that fear of failure motivates people more than the idea that they are going to succeed. Professor Brett Martin of the University of Bath’s School of Management explains, “When people dwell on a negative future, fear motivates them, yet as they move away from their feared state – a flabby body, or a wrinkled skin – they become less motivated.”

For more details on this news, please visit www.sciencedaily.com.

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