2008 Trend: Moderate Changes in Lifestyle

1. Convenience will be the key. Consumers will increasingly prefer convenient, healthy food options over meals that require lengthy preparation time.
2. Exercise will become a family affair. Families will focus on activities that allow them to interact while being active such as running/walking in the park, softball, or going to the gym together.
3. Food companies will help promote healthy messages. Ten major companies in the US have pledged to include healthier messages in marketing to children.
4. Consumers will learn to “budget” calories. Consumers will incorporate low-calorie foods such as yogurt, diet sodas, and light juices in their diets.
5. Fad diets will be overshadowed by sensibility. Americans will opt for sensible, lifestyle choices.