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Fitness News - May 2008
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Friday, 30 May 2008Oakland, CA - Gina Cole, Entrepreneur/Athlete/Fitness enthusiast is the proud owner of Max Muscle Lake Merritt - the San Francisco Bay Area's newest member of the internationally renowned Max Muscle Sports Nutrition franchise.
Gina Cole, proud owner of Max Muscle Lake Merritt, states that her athletic background and passion for a fit and healthy lifestyle are what persuaded her to be come a Max Muscle franchisee. "Supplements are not just for athletes or fitness enthusiasts," said Cole. "They are important for men and women of all ages and at every fitness level."
About Gina Cole:
Gina Cole opened the doors to Max Muscle Lake Merritt in March 2008, with the intent of promoting a healthier lifestyle for people in her community. She is a fitness enthusiast and former 400-meter runner, who competed on the PAC-10 University of California at Berkeley track team. Cole earned a Masters in Business Administration from Temple University, and spent the next 12 years working for major pharmaceutical companies in various capacities, where she became educated on the application and benefits of nutritional supplements.
About Max Muscle:
Max Muscle, established in 1990, is the premier franchise specializing in Sports Nutrition. Max Muscle offers a diverse but integrated product mix of innovative nutritional supplements, fashionable athletic apparel, and magazine publishing that targets a broad consumer base with a true passion for fitness and health. This combination is unique within the industry and has allowed Max Muscle to establish itself as a market leader within the health and fitness industry.
Founded by athletes committed to living a healthy lifestyle that exercise and nutrition provide, Max Muscle manufactures a high quality line of sports nutrition products and custom athletic apparel that has remained popular for over a decade. (PRWEB)
Source:
www.pr-usa.net
Thursday, 29 May 2008There is still room for 25 people who want to be part of the North Carolina State Health Plan. This is open to all East Carolina University (ECU) faculty members, staff retirees, and non-ECU state employees.
The $100,000 grant from the North Carolina State Health Plan has helped more than 125 ECU staff and state employees since February. John M. Toller, Associate Vice Chancellor of t he College of Health and Human Performance, is the leader of this wellness program. As of now, approximately 210 employees have signed up.
Each participant receives a pedometer, a free four-month membership to ViQuest, the Student Recreation Center or at the Greenville Aquatics and Fitness Center. Participants can also attend optional nutrition and fitness workshops with the project coordinator, Nancy Jo Hodges.
To register for the program, contact 737-4681 or 737-4685 and mention study No. 08-0042, or visit: http://performance.hpl.ecu.edu/research.
For more details on this news, please visit www.reflector.com.
Thursday, 29 May 2008The Children's International Obesity Foundation (CIOF) came out in firm support of the U.K.'s National Obesity Forum against Nintendo's potentially misleading use of the BMI (Body Mass Index) formula in its new game called "Wii Fit".
CIOF is revolutionary in its comprehensive and supportive approach to dealing directly with the emotional, social, and economic issues which lie at the root causes of obesity, which affects more than one in three children and causes innumerable complications, often leading to suffering and death.
Robert Hinnen, CIOF's Director of Programs, commented, "Nintendo's BMI formula is dangerously generalized, and is invariably going to cause healthy children to think that they are fat. It is a game that labels children, further stigmatizing them, robbing them of hope and self-esteem, two of the elements that children desperately need to help them to become physically healthy. Anyone who feels that this "game" is simply a harmless incentive to fitness is terribly wrong. There is a potential for misinterpretation of certain components of this game to be emotionally damaging , especially to an age group where body image is such a delicate issue that it must be dealt with on a highly individualized basis. Our children don't need to be stigmatized - they need positive reinforcement and better role models."
Douglas Castle, CIOF's Senior Advisor to the Board of Trustees, stated, "This game, however well-intentioned, creates a propensity toward stereotyping and generalizing, two of the principal human behaviors that have fueled and perpetuated the obesity epidemic. Our greatest fear is that the game, which is already very popular, is going to provide yet another unqualified standard by which children will be judging themselves and judging their peers."
While the Foundation applauds Nintendo's outstanding efforts to incorporate physical exercise into computer gaming, its oversimplified and misleading use of BMI in assessing the fitness of youngsters whose bodies are changing and growing has a high likelihood of causing emotional damage. Ideally, Nintendo should use some other terminology or technique for fitness measurement. But at the very least, there should be a label warning parents about this particularly sensitive issue.
Children's International Obesity Foundation can be reached at 866-526-7086, or at its website, www.ciofoundation.org. The Foundation is independent and is financed exclusively through gifts and donations. /24-7PressRelease/
Tuesday, 27 May 2008MOUNT PROSPECT, IL – Among sports participants age seven and older, females constitute a majority of participants in four of six fitness activities surveyed for 2007 by the National Sporting Goods Association (NSGA), according to data in the new NSGA Sports Participation reports. After yoga (85%), females represented 50% or more of participants in aerobic exercising, exercise walking, working out at a club, and exercising with equipment, where they represent 71%, 63%, 55%, and 51% of participants, respectively.
In one other primary fitness activity, running/jogging, women represent 48% of the participants. Only in weightlifting did females fall significantly behind males in participation, with just 36% of those who lift weights being female.
Other activities in which women were a majority of participants were volleyball (58%), swimming (54%), inline skating (54%), lacrosse (53%), and bowling (50%).
"Women dominate fitness activities and have done so for a number of years," said NSGA Vice President of Information & Research Thomas B. Doyle. "The addition of yoga to the survey this year and the female dominance in that and other fitness activities suggests that women are far more serious about fitness than their male counterparts."
There were nine other sports and activities in which females represent 45%-49% of participants. They are: kayaking (49%), camping (49%), hiking (49%), softball (48%), cross country skiing (47%), bicycle riding (47%), tennis (47%), camping (49%), and scooter riding (45%).
Exercise walking drew the greatest number of female participants, 56.1 million. Swimming, 28.4 million, and exercising with equipment, 27.0 million, were next in line.
For the study, a participant is defined as someone seven or older who participates in a sport more than once within the year. For swimming, exercise walking, bicycling, exercising with equipment, running/jogging, weightlifting, and aerobics, a participant is defined as one who is active in a sport six times or more within the year.
The two-part sports participation report is based on a survey of 20,000 U.S. households. In addition to the number of participants and frequency of participation, the report provides demographics by age, gender, education, presence of children, metro areas, household income, and region of the country. The report is available to NSGA members for $395, and to non-members for $495.
State-by-State and LifeCycle Demographics reports are also available in the Sports Participation series.
A chart can be downloaded from the NSGA website, www.nsga.org.
For more information, contact Dan Kasen at the NSGA Information Center, (847) 296-6742 ext 108, or e-mail: dkasen@nsga.org. (openPR)
Monday, 26 May 2008The President's Council on Physical Fitness launched a new adult fitness test with the help of Denise Austin, a fitness guru from Washington.
The test will provide information about a person's status in relation to others of the same age group in terms of speed for a one-mile walk, push ups, and other measures of health and flexibility. The test also provides information about weigh t management components suitable for the users.
Austin hopes that this test would be intensively developed because this may motivate others to improve their fitness by measuring their own performance and consulting the measurements they gathered to the test that is readily available online: adultfitnesstest.org.
For more details on this news, please visit www.sunherald.com.
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