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Fitness News - January 2009
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Thursday, 29 January 2009Launching a new magazine at any time has its fair share of obstacles and is no easy task. Launching a magazine in an economic recession is, as noted by some, a recipe for disaster. However, as in any business, or in any industry, careful evaluation and proper planning can lead to success.
Fit Parent Magazine is a new launch that has been developed in response to a market demanding chan ge. The publication has set out to target a demographic of readers proactive in a responsibility to themselves, their families, their communities, and their country as a whole.
Fit Parent launches this spring in Canada (as a national publication) and Los Angeles (as the first US regional title) and offers itself as a lifestyle companion, a partner on the path to health & wellness through the strong platform of capable parenting. And, though Fit Parent is launching in print, it will of course offer an online component as well with additional multi-media content and social networking opportunities.
As a publication, Fit Parent magazine is conscious of the need to build its brand and understands the requirements of reaching beyond the printed page to challenge and engage its reader. It is in response to this that the Fit Parent Family Challenge was created as a day of activity. A day in which families can participate together in a series of physical events ranging from generic sports (soccer, tennis, baseball…) to extreme fitness challenges, allowing competitors of similar fitness levels to measure their capabilities.
As a free, controlled circulation magazine, Fit Parent can serve a much greater audience at much less the cost of competitor titles. According to Conde Nast research incorporating MRI data, free public placed magazines currently generate 7.5x more readers than paid newsstand magazines. So not only will Fit Parent see a 100% pick up rate (as opposed to a modest 30-40% sell through on the newsstand) it can attract more readers per copy, allowing for greater coverage increasing brand positioning.
With reader's senses inundated with health & wellness messages in news programs, infomercials, fashion and even entertainment, Fit Parent has found a niche where it can stand as a forerunner.
With many adults and children feeling the effects of a sedentary lifestyle, Fit Parent is responding with a brand that will enhance, motivate and inspire families to get active – together.
Fit Parent Magazine, Inc. has assembled an experienced management team to execute its strategy. Craig Knight, the creator of Fit Parent, was the founder and former editor of Razor Magazine, a leading men’s lifestyle. Fit Parent is available in Canada and in the Los Angeles area.
For more details on this news, please visit www.pr.com.
Tuesday, 27 January 2009Urban Active is stepping in to help Tennesseans get fit and change these statistics by offering 30-Day Free Memberships at all their locations throughout Tennessee. Urban Active wants Tennesseans to achieve a much improved ranking for next year’s annual report.
Urban Active is urging Tennesseans to address this statewide crisis by adopting a healthier lifestyle that will only bring the m great benefits that adds years to their life and life to their years. The bottom line is unhealthy habits create unhealthy people and that becomes an expensive burden on the health care system. In these challenging economic times, the best investment Tennesseans can make is to become and stay healthy.
A new study conducted by researchers at RTI International (a non-profit research organization) recently studied the impact added weight has on medical bills. Participants who averaged at least 2 health club visits per week over 2 years incurred at least $1,252 less in health care costs. It is also documented that obese adults who are 30 or more pounds overweight incur medical costs that range from $5,000 to $21,000 – much higher than those who are healthier and fit. Adults who are overweight by 70 pounds or more have lifetime medical costs of $15,000 to $29,000 more.
Urban Active is donating the gift of fitness with 30-Day Free Memberships to all those committed in making Tennessee a healthier state by getting fit.
Please visit www.urbanactive.com to find a location closest to you. Some restrictions may apply, please see club for details.
Urban Active’s mission statement is: “to create active communities through innovative fitness.” UA does this by offering a combination of the latest in fitness, innovation and passion for wellness that takes the concept of “Health Club” to the next level.”
For more details on this news, please visit www.pr.com.
Thursday, 22 January 2009Brook Seminars, continuing education for health and fitness professionals, today announced that Marjorie Brook will be presenting Active Isolated Stretching (AIS) to sports chiropractors, student interns and coaches from throughout the New York Finger Lakes region.
Scheduled for January 24, 2009, from 9:00 AM - 6:00 PM at the Seneca Falls Country Club, the Seminar will be comprised o f 20% lecture, 80% hands-on work and will cover the proper stretching techniques that are specific to create freedom of the spine and pelvis.
“We’re thrilled to have Marjorie teach this seminar, and I am excited to have the opportunity to finally find out what this technique is all about.” said Russ Ebbets, DC, Associate Professor Technique Department, New York Chiropractic College.
AIS is a scientifically designed flexibility & strengthening system that works with the body to create and maintain balance. AIS is utilized by doctors, therapists, athletes and everyday people to improve the body's potential to heal and enhance performance. By utilizing AIS, individuals are less susceptible to injury and feel better overall.
Doctors, coaches and students can register for this event at the door, on the day of the event or via email at the-red-mile@hotmail.com. Seminar Fee: Students $69, Doctors or Coaches $99.
“It is an amazing opportunity to present new techniques to students and established practitioners alike because AIS has proven to be a valuable adjunct to sports chiropractic.” said Marjorie Brook, President, Brook Seminars.
Source:
www.pr.com
Wednesday, 21 January 2009Ecommerce health & wellness leader, Vanko Trading, Inc. (VTI) has announced the launch of another web site focused on bringing their customers the tools they need to live a healthy lifestyle. The web site www.BeFitInnovations.com launched yesterday with a focus on fitness equipment and exercise accessories. This site complements VTI’s primary ecommerce channel, www.BetterHealthInnovations.com.
While the Better Health Innovations site has carried fitness equipment over the years, the “Be Fit” site narrows the focus to equipment such as elliptical machines, treadmills, exercise bikes, and home gyms. Staying true to the “innovations” name, they also offer leading fitness technology such as the AbSolo.
Spokesperson for VTI, Sandy Williams says that their thoughts behind launching the http://www.BeFitInnovations.com web site are that it will allow the Better Health Innovations site to focus on health and wellness while the new site can focus on fitness. Ms. Williams says that “There will be a good deal of overlap between the two sites, but only where it is a natural fit. For example, both sites will carry Thumper Massagers and PowerLung respiratory devices.” There is some overlap with fitness equipment as well. “We will continue to carry proven brands such as Teeter Hang Ups inversion tables and Needak Rebounders on the Better Health site and add them to the BeFit site.” She goes on to say, “The two sites will be managed separately, but take advantage of synergies such as an overlapping customer base, corporate IT infrastructure, and affiliate network. The new site will also use VTI’s primary distribution centers in Pennsylvania and Nevada.”
With business offices in Beaver Falls, Pennsylvania, VTI provides health related products to consumers and professionals world-wide. The company is well known for fast order processing and superior customer communication. As Ms. Williams puts it, “every team member at VTI is expected to embrace the first tenant of our corporate values, to make the customer ‘the focus of everything we do.’ Launching the new site is a great example of listening to our customers, and delivering on their needs.” The company remains quiet on future web site launches, but did mention that they have formed technology partnerships that will enable the rapid launch of sites such as http://www.BeFitInnovations.com into new and related markets.
Source:
www.prlog.org
Tuesday, 20 January 2009Team Fitness America’s affordable and effective fitness programs and personal trainers are now available in New Jersey. With their successful launch of personal trainers throughout Philadelphia in December of last year, Team Fitness America plans to duplicate their successful process for clients in New Jersey.
Since 2005, Team Fitness America has continued to strive to be America’s top choice for personal trainers which has spawned incredibly low session prices with personal trainers that are certified from nationally recognized organizations. Clients that procure Team Fitness America’s personal trainers in New Jersey will find that they go to extra lengths to analyze every angle of a client’s fitness program.
“We check references, previous employment, and all of our personal trainers in New Jersey go through extensive background checks to ensure client safety,” says Debra, a representative with Team Fitness America.
In January, Team Fitness America analyzed where they were going to initially launch their personal trainers division in New Jersey and found themselves in places like Hoboken, Union, Elizabeth, Princeton, Jersey City, Wayne, and many other cities throughout North New Jersey.
To provide clients with the excitement of procuring their effective personal trainers in New Jersey, Team Fitness America has developed fitness programs as low as $35.99 per session for a limited time only. Not only are they offering these amazing low prices for their personal trainers, but they are also offering New Jersey clients the opportunity to invite their significant other to workout with them without any additional charges as one of their Valentine’s Day Specials.
From their unheard of industry low prices to their high level of customer service quality, Team Fitness America now spans over 17 metropolitan areas and has changed hundreds of people’s lives to live healthier lifestyles as well as introduce concepts to teach client’s how to maintain their results once they have reached them.
Throughout their pre-planning efforts, Team Fitness America also brought on fitness specialists that focus on Pre or Post Natal Personal Training, Pre or Post Surgery Training, and women who are in their planning stages to become beautiful brides.
Offering both membership and package options to cater to every client looking for personal trainers throughout New Jersey, Team Fitness America is now able to service cities branching as far north as Ramsey, Hillsdale, Paramus, and Passaic all the way down to Perth Amboy, Edison, New Brunswick, and Princeton. An entire list of the hundreds of serviceable cities that Team Fitness America’s personal trainers can train clients is available on their website www.teamfitnessamerica.com.
Source:
www.prlog.org
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